“Defending democratic values and promoting a tolerant society are more important today than ever before. With our new campaign, we are showing how the power of light can dispel hatred. Light symbolizes that each and every one of us can take active steps against hatred, racism, and anti-Semitism—online and also on the streets and in public spaces, as is currently happening everywhere."
(Ulrich Klenke, Chief Brand Officer at Deutsche Telekom)
Our role: Idea and conzept, creative direction (freelance)
CCO: Dennis May
Account: Anne Schlicht, Katrin Spiegel
Agency: Saatchi & Saatchi, Germany
Director: Eugen Merher
Production: Tempomedia